2014 was a successful year of Vietnam's garment industry. With the efforts of the strategic orientation of production, the whole industry exports reached $ 24.5 billion, an increase of over 19% compared to the year 2013- the largest increase in three years.
In the group of textile exporting countries, in 2014, with growth of 19%, Vietnam is a country with export growth is greatest. Not only high-speed growth, textile export growth was strong in key markets such as the US, South Korea, EU, Japan ... In particular, the textile export growth is the highest US market has hit a 10 billion USD. Then the Korean market. With Japan, Vietnam's textile and garment export water turnover second largest, after China. In the five countries most textile and garment export to Japan, Vietnam is the country with the highest growth rate.
Export turnover increased, but there is more good news, the textile export ratio and ODM FOB (export of garments including design) has increased the percentage of outsourcing, improve value increase of products- Hoang Dung, Deputy Director General Cleaning Textile and Garment Group Vietnam - sharing. Thus, in 2014, with $ 24.5 billion in export turnover, textiles brought trade surplus of $ 12 billion. To obtain this success, according to Mr Dung is synthesized by a variety of factors: The Vietnam textile enterprises assure the delivery time, meet the elements of social responsibility policies on labor activities, products with good quality and competitive price.
Development brand- dominate the domestic market
Implementation of the campaign "The priority for Vietnam Vietnam", the textile industry has made investments in the production,
actively expanding distribution channels to gain market share, repel poor quality imported goods. And garments domestic consumers are increasingly popular. In recent years, textiles for domestic consumption increased by an average of 10-15% / year. 2014, domestic consumption of textiles reached 70 trillion, of which the turnover of Vietnam Textile Corporation and the member units to reach 22 trillion.
To meet the increasing demands of consumers, in 2014, the textile industry has focused more on fashion design. Many new brand of Vietnam's garment was born, serving consumers in the country. Typically Dejiang Corporation has continuously launched the fashion brand. In 2014, it has succeeded with the old brand, the Corporation continues to market 2 high fashion brand: brand "HERADG- Beautiful timeless" and "Beauty S.pearl- charm and intelligence ", consumers are very popular. Equally addition, the unit also offers many high-end fashion brands, such as: Grusz of May 10, Merriman of Hoa Tho, Nha Mattana of Ve ... Hoang Dung said, this is the bold step of textile industry, is the change in both quantity and quality, to help consumers have more options for Vietnam textile products of high quality.
Dang Phuong Dung - Secretary General of the Vietnam Textile and Apparel Association:
The textile industry must strengthen calls for investment in supporting industries, especially the textile dyeing and finishing to be self-sufficient material. Should actively create the supply chain in the country, striving to increase the rate up to 60-65% localization. Besides, have enlisted the advantages of integration to create the final product is of good quality, competitive price.
In 2015- opportunity to break
After 1.5 years of negotiations, Vietnam and the Customs Union consisting of Russia, Belarus and Kazakhstan has finished negotiating a free trade agreement, signed prepared early in 2015. This opens up the opportunity for customers Vietnam's textile market in 3 very convenient, especially for lightweight knitted items. In addition, the Economic Partnership Agreement Trans-Pacific (TPP) is also on the sprint stages and expected end time of the negotiations was not far off. More than 60% of Vietnam's textile and garment exports to the US and Japan, in which the average tax rate for textiles in the US on 17%. Therefore, according to Dang Phuong Dung, General Secretary of Vietnam Textile and Apparel Association, TPP was signed to promote textile export growth in two markets.
Together, these free trade agreements and bilateral as well as multilateral attraction for orders from other countries shift to Vietnam. However, to be able to take advantage of that opportunity, the textile industry needs to increase local content, form a complete supply chain from materials and accessories Lieu-my- design- distribution and responsibility to the community to build the competitiveness of the entire chain. In 2014, the textile industry has invested many development projects in depth, in order to enhance value added. Besides the expansion of the sewing machine, the sector has grown more emphasis on capacity fiber, weaving, stitching is complete, especially the supply of fashion and design.
According to foreign experts, Vietnam is a country determined to be highly competitive in the textile supply chain globally. And choose Vietnam as a center of textile and garment export production is the destination of many investors in this field. 2014, there were nearly 20 new FDI projects invested in the textile sector. Currently the total FDI investment in the textile industry over $ 2 billion. "With accounted for 60% of export turnover, FDI sector is an important factor in the growth of textile exports. Thus, together with geographical balance grow from the world market, the textile industry has many speed up development opportunity in 2015 "- Dang Phuong Dung affirmed.
Kim Lien - Thuy Ngoc
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